Finance & KPIs
I help you interpret your business numbers, organize priorities, and evaluate decisions through a financial and strategic lens.
Explore this service →Finance · Strategy · AI
I’m Diana P. Torres, a CEO and founder. I connect finance, strategy, investment, and technology to support your business decisions.
5+ funding roundsUSD 15M+ portfolio managed
Illustrative scenarioFinancial perspective
Jun · Revenue: 80K · Costs: 53K
RevenueCostsNet cash
PeriodJun
Net cash27K USD
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01At a glance
Finance with context. Strategy with judgment.
I help founders and small business leaders connect their numbers, strategy, and data. My approach considers the entire business and the decision it needs to address today.
- Who
- Diana P. Torres
CEO & Founder - For
- Founders, entrepreneurs, and small business leaders
- Focus
- Finance · Strategy · AI
- First step
- A consultation through my personal calendar
02Services
Your challenge is our starting point.
Investment & capital
I support founders in financial and strategic preparation for funding rounds. My experience includes more than 5 rounds through closing.
Explore this service →Business strategy
I connect your vision with business priorities and resources to organize decisions, growth, and execution.
Explore this service →Technology, data & AI
Let’s explore how AI, data, and digital tools can address a real business need.
Explore this service →Structure & legal matters
We begin by understanding the need and defining the scope and appropriate professionals for your business’s legal matters.
Explore this service →03Results & experience
Experience behind every conversation.
Entrepreneurs supported
Across financial, strategic, legal, and technology aspects of their businesses.
Funding rounds
Support in more than five rounds, accompanying the process through closing.
Portfolio managed
Experience managing a portfolio exceeding USD 15 million.
04How we work
Clarity first. Action next.
The context
Understand your business stage and the decision ahead.
The data
Identify the information relevant to your question.
The scenarios
Explore alternatives, priorities, and business implications.
The next step
Define how to move forward and the support you need.
05My upcoming book
Finance for Founders
IN DEVELOPMENT
I’m developing Finance for Founders. This will be the home for its official introduction, updates, and launch.
Explore my upcoming book →DIANA P. TORRESFinance
for
Founders.IN DEVELOPMENT
for
Founders.IN DEVELOPMENT
Visual concept · official cover to be announced
06Work experience by geography
A perspective that crosses borders.
My work experience includes Colombia, Mexico, Peru, the United States, and Ecuador.
COColombiaMXMexicoPEPeruUSUnited StatesECEcuador
07Insights & reflections
Ideas to see your business more clearly.
Finance · Strategy · AI
The CFO’s role is strategic, too
A look at finance leadership beyond keeping reports up to date.
Read on LinkedIn ↗Original post in SpanishFinance · Strategy · AIThe art of adding value
Distinguishing expenses, investments, and value creation.
Read on LinkedIn ↗Original post in SpanishFinance · Strategy · AICapital with purpose
The use of funds and financial discipline in entrepreneurship.
Read on LinkedIn ↗Original post in Spanish08Frequently asked questions
Before taking the next step.
How do I book a consultation?
Open my Calendly, select an available option, and complete your booking. Times and terms are shown there.
Can we focus on one decision?
Yes. A consultation can address a specific business question. We agree on the scope for your situation.
What does a consultation cost?
Check the options and terms on Calendly. Broader support requires agreeing on a scope before starting.
Where can I learn about your background?
Explore the About page and my LinkedIn profile.